Did you miss our webinar Label Writing: How to Write & Edit So Everyone Reads It! with Bethany Fleming? Watch it on demand!
👉 You’ll get the most out of this webinar if you watch our previous webinar with Bethany, Creating Signage and Graphics (When You're Not a Graphic Designer!) first.
Topics Covered
-
Goals & Content
- Determine Your Audience & Goals
- Organize Your Content
- Content & Graphic Hierarchy
-
Label Copy Standards
- Word Counts
- Interpretive Writing
-
types of labels
-
voice & Tone
-
Reading Levels
-
Making Connections
- Exhibit Script - Download Template >
- Organize Your Content
- Connect Your Content
- Exhibit Script - Download Template >
-
"Random Access" to Labels
-
Keep it Simple & Consistent
- Writing & Editing Tools
- Core Editing
-
Testing Your Text
Recommended Resources
Books
 |
 |
|
Manual of Museum Exhibitions |
Exhibit Labels: An Interpretive Approach Beverly Serrel and Katherine Whitney ISBN: 9781538160466 🛒: Bloomsbury (Rowman & Littlefield) |
|
|
 |
|
Graphic Design for Non-designers |
Exhibit Makeovers: A Do-It-Yourself Workbook for Small Museums |
Editing Assistance Websites
Design Software
- Canva for Nonprofits
- Adobe Creative Cloud
- Microsoft PowerPoint
- Fotor*
- Pixlr*
- Adobe Express*
- Procreate
*Free with paid plan options
Meet the Expert
Bethany Fleming
Owner of Fleming Museum Consulting
Exhibit Developer
Bethany Fleming, a museum and exhibit development professional with over 20 years of experience, founded Fleming Museum Consulting after key roles at the National Hellenic Museum and the Illinois Holocaust Museum & Education Center. Her projects include the award-winning Geneva History Center and collaborations with organizations like Mackinac State Historic Parks and the Chicago Architecture Foundation.