---
title: Label Writing Webinar Recording
description: Discover how to write compelling and effective exhibit labels with expert tips, resources, and tools from Bethany Fleming's webinar. Watch it on demand now!
---

[Resource Center | Gaylord Archival](https://info.gaylord.com/resources)

# [Label Writing Webinar Recording](https://info.gaylord.com/resources/label-writing-webinar-recording)

 Written by [Gaylord Archival](https://info.gaylord.com/resources/author/gaylord-archival) | Oct 01, 2025

Did you miss our webinar *Label Writing: How to Write & Edit So Everyone Reads It!* with Bethany Fleming? Watch it on demand!

👉 *You’ll get the most out of this webinar if you watch our previous webinar with Bethany, [Creating Signage and Graphics (When You're Not a Graphic Designer!) ](https://info.gaylord.com/resources/creating-signage-graphics-recording)first. *

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## Topics Covered

- ##### Goals & Content
  
    - Determine Your Audience & Goals
    - Organize Your Content
    - Content & Graphic Hierarchy
- ##### Label Copy Standards
  
    - Word Counts
    - Interpretive Writing
- ##### types of labels
- ##### voice & Tone
- ##### Reading Levels
- ##### Making Connections
  
    - Exhibit Script - [Download Template >](https://info.gaylord.com/hubfs/2509-LabelWriting-BethanyFleming-ScriptOutlineTemplate.docx) 
          - Organize Your Content
          - Connect Your Content
- ##### "Random Access" to Labels
- ##### Keep it Simple & Consistent
  
    - Writing & Editing Tools
    - Core Editing
- ##### Testing Your Text

### Recommended Resources

#### Books

|  |  |
| --- | --- |
| *Manual of Museum* ExhibitionsMaria Piacente ISBN: 9781538152805 🛒: [Bloomsbury (Rowman & Littlefield)](https://www.bloomsbury.com/us/manual-of-museum-exhibitions-9781538152812/) | Exhibit Labels: An Interpretive Approach Beverly Serrel and Katherine Whitney ISBN: 9781538160466 🛒: [Bloomsbury (Rowman & Littlefield)](https://www.bloomsbury.com/us/exhibit-labels-9781538160466/) |
|  |  |
| *Graphic Design for Non-designers* Tony Seddon and Jane Waterhouse ISBN: 9780811868310 🛒: [AbeBooks](https://www.abebooks.com/9780811868310/Graphic-Design-Non-designers-Essential-Knowledge-0811868311/plp)🛒: [Amazon](https://www.amazon.com/Graphic-Design-Nondesigners-Step-Step/dp/0811868311) | *Exhibit Makeovers: A Do-It-Yourself Workbook for Small Museums* Alice Parman, Ann Craig, Lyle Murphy, Liz White & Lauren Willis ISBN: 9781442278660 🛒: [Bloomsbury (Rowman & Littlefield)](https://www.bloomsbury.com/us/exhibit-makeovers-9781442278660/) |

#### Editing Assistance Websites

- [Hemingway Editor](https://hemingwayapp.com/)
- [Readability Formulas](https://readabilityformulas.com/)
- [Character Count Tool](https://charactercounttool.com)
- [Grammarly](https://www.grammarly.com/)

#### Design Software

- [Canva for Nonprofits](https://www.canva.com/canva-for-nonprofits/)
- [Adobe Creative Cloud](https://www.adobe.com/creativecloud.html)
- [Microsoft PowerPoint](https://www.microsoft.com/en-us/microsoft-365/powerpoint)
- [Fotor](https://www.fotor.com/)\*<https://www.fotor.com/>
- [Pixlr](https://pixlr.com/)\*<https://pixlr.com/>
- [Adobe Express](https://www.adobe.com/express/)\*<https://www.adobe.com/express/>
- [Procreate](https://procreate.com/)

*\*Free with paid plan options*

## Meet the Expert

[View full post](https://info.gaylord.com/resources/label-writing-webinar-recording)

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